How to Ask the Right Question

The person who asks the questions controls the conversation. Full stop.

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Everything mentioned in the book

These are the tools referenced throughout How to Ask the Right Question. Each one is linked directly so you can get set up without searching.

Otter.ai

Transcribe every sales call automatically — review what questions you actually asked

Mentioned in: Chapter 4: Reviewing Your Calls

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HubSpot CRM (Free)

Log call notes and track which questions moved deals forward

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Wireless Headset (for calls)

Hands-free on calls means you can take notes while asking questions — critical for active listening

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Hardcover Notebook

Write down the 5 questions you will ask before every sales meeting — preparation beats improvisation

Mentioned in: Chapter 3: Preparing Your Questions

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Portable Voice Recorder

Record your own calls (with consent) and listen back — you will hear patterns in your questioning you never noticed

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Don't have the book yet?

These tools make a lot more sense in context. The full guide is $47 and tells you exactly how and when to use each one.

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